AlphaTheta Corporation announces its new brand AlphaTheta
AlphaTheta Corporation, the designer and developer of products under the name Pioneer DJ, is pleased to announce new products under the brand AlphaTheta.
Since the introduction of the CDJ-500 in 1994, Pioneer DJ has built a strong legacy of state-of-the-art products, becoming a leading brand for professional DJs while also providing a pathway for people to begin their DJ journey.
Now, with products launching as AlphaTheta, weve created a brand that will propel us into the future, while also maintaining the quality and innovation that youve come to expect from us.
The name AlphaTheta directly refers to the brain wave frequencies achieved in optimal performance. Music often guides us into these extremely powerful states of mind. Our aim is to use our innovative technologies in sound and music creation to enable and enrich these peak moments.
Central to our mission is our collaborative relationships with a worldwide network of DJs, artists, and creators whove helped shape our products. Were indebted to this community, and we look forward to deepening our relationship with all our industry partners.
AlphaTheta embraces diversity and inclusion, and celebrates the playfulness of DJing and producing music. We look forward to growing alongside you, the community who are connected by a passion for music and its culture.
Together, all of this helps to form our guiding principles as we move forward.
One Through Music.
About AlphaTheta Corporation
AlphaTheta EMEA Limited is the subsidiary of AlphaTheta Corporation responsible for sales and marketing in EMEA. For more than 20 years, its Pioneer DJ brand has been a market leader in the design and production of innovative DJ equipment and software. The company works closely with DJs and clubs to deliver next-generation products that inspire and shape the global dance music community and has recently launched a new range of musical instruments for production and live performances. Its portfolio includes brands such as AlphaTheta, Pioneer DJ, rekordbox, TORAIZ, Pioneer PRO AUDIO and KUVO. AlphaTheta Corporation is in the Noritsu Koki (TSE:7744) Group, headquartered in Yokohama, Japan, and is led by President and CEO Yoshinori Kataoka.