Exciting acquisition strengthens long-standing partnership between the two leading DJ and audio industry brands

AlphaTheta Corporation, market leaders in DJ hardware and software through the Pioneer DJ brand, and Serato Audio Research Limited, market leaders in DJ and audio software, are delighted to announce, subject to approval by the New Zealand Overseas Investment Office and other customary conditions, that the two companies have agreed on the acquisition of all Serato shares by AlphaTheta.

Since 2011, AlphaTheta has developed market-leading DJ hardware compatible with Serato’s DJ software. AlphaTheta continues to explore new ways to develop and evolve the DJ and audio industry, and the acquisition of Serato expands the long-established partnership between the two brands, opening up new possibilities. Both companies are committed to the fusion of music and technology, providing the best experience for DJs, artists and audiences around the world.

Yoshinori Kataoka, President and CEO of AlphaTheta, expresses his joy about the partnership, saying, “I am delighted to announce the acquisition of Serato. Through extensive discussions within our company and with Serato’s management team, we have been exploring new ways to contribute to the industry. Bringing Serato into the AlphaTheta Group will lead to new synergies and significant technological innovations, adding continued value to the community.”

Young Ly, CEO of Serato, comments “Serato has enjoyed a 25 year history of success that is driven by a single-minded focus on serving DJs, producers and artists. We are incredibly proud of both the strength of our business as well as the community that surrounds our brand. Today, we are excited to deepen our long-standing partnership with AlphaTheta, accelerating how we create value for our users and the industry.”

While the partnership will capitalize on the combined expertise of both companies, AlphaTheta and Serato will continue to operate as standalone brands. This includes the continuation of their longstanding partnerships with key players in the DJ hardware and software industry.

About Serato
Since its inception in 1999, Serato has been at the cutting edge of audio software innovation, enabling DJs, producers and artists to create and perform in new ways. The brand’s first ever product, Pitch ’n Time, has become the industry standard for time stretching audio and forms the backbone of the company’s core product, Serato DJ. One of the most widely used and powerful DJ software tools available today, Serato DJ is constantly updated with new features, and is loved by many of the most iconic DJs of our time. Serato’s suite of products also boasts music production tools such as Serato Sample and Serato Studio which have become go-to tools for Sample-based producers and beat-makers alike. In 2022 and 2023, Serato introduced its real-time stem-splitting technology Serato Stems across its product range, to global and industry acclaim.