Chauvet Opens New European Operation in Belgium
Lighting supplier Chauvet has this week officially opened a full-service subsidiary in Ghent, Belgium. The company, which has its main headquarters in the USA, has expanded the newly-opened facility from the Chauvet branch in the UK, looking to further its reach on the European mainland.
The new operation will act as the Chauvet distributor for the Benelux area, serving dealers of CHAUVET Professional and CHAUVET DJ brands in Belgium, the Netherlands and Luxembourg. The facility will also support Chauvet distributors and strategic partners elsewhere in Europe.
Given the success of our operations in the UK, it made sense to expand to an inland facility so we can better serve customers not only in the Benelux area but also throughout the continent, said Chauvet President Albert Chauvet. With high profile products like our CHAUVET Professional Nexus and PIX being seen worldwide, and the widespread following of CHAUVET DJ in multiple countries, weve established globally recognised brands. This facility will help bring these brands to more markets, even more rapidly.
In addition to serving as a sales, service and distribution centre, the Belgium facility houses a showroom in which the company can hold product demos and training sessions. The new subsidiary is Chauvets fifth global office, joining existing facilities in the US and Mexico, as well as its UK operation.
We are eager to see our new Belgium subsidiary build on the success that we have enjoyed elsewhere, said Michael Brooksbank, General Manager of Chauvet Europe. Having been involved with the Chauvet UK operation since its inception in 2010, its been very gratifying to see how the European market has responded so positively to our formula of offering quality-driven value products and supporting them with a passion for service.
The opening of the new facility in Belgium will make Chauvet products more accessible to mobile DJs across Europe, while also supporting Chauvets UK operation.