The team at Brighton-based DJ, lighting, and music equipment retailer Gearooz have created a music video for Indie band The Wondersmiths to serve as an advert for the store. Filmed at the company’s premises, the short film showcases a range of the equipment offered for sale by the company.
Directed and produced by Gearooz, the new advert centres on the band performing their latest single ‘Stanley What’s The Plan?’ and presents this up-and-coming band as ‘the sound of the future’, which is the tagline for the new Gearooz ad campaign. The video begins with the members of The Wondersmiths arriving in a Gearooz-branded band van, before trying out various pieces of gear in the showroom, and then performing the track right there in the store.
Commenting on this innovative advertising idea, Gearooz manager and founder, Olly Slator, said, “We are extremely excited to show the public this unique and new video. This advert is a first for us and we hope that it will not only attract new clientele to Gearooz but also attracts a new fan base for The Wondersmiths.”