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ARTICLE
It’s 8.02pm. You've just announced your new wedding rate of £400 online. By 8.03pm, Facebook has you convinced your DJ career is dead. “You’ll never get that round here, mate.” “£200 tops.” “Absolute dreamer.”

Sound familiar? Welcome to the algorithm’s toxic dancefloor, where invisible code spins your mood, confidence, and business decisions like a drunk punter who’s grabbed your mic.

You wouldn’t let a dodgy looking bloke who claims he’s a DJ plug his phone into your mixer mid-set, so why let algorithms hijack your mindset?

The invisible DJ manipulating your mind

Algorithms are like that DJ who won’t stop playing ‘Agadoo’ at every wedding: predictable, relentless, and occasionally harmful to your mental health.

Every time you open social media, algorithms pick the content you see, not based on what’s helpful or accurate, but what triggers the strongest reaction. And guess what gets people fired up? Drama. Arguments. Outrage. DJs claiming they’ll do a full wedding setup for £150 and chuck in a free disco ball.

Enter ‘60 quid Sid’, the infamous DJ who proudly charges £60 for every gig. Nothing gets DJs more wound up than Sid, and ‘DJ Best Buy’, and the algorithm knows it.

You think you’re just keeping up with the industry but, in reality, you're getting force-fed negativity. It’s like a mental soundcheck with the bass cranked to 11, everything distorted and aggressive.

The price wars echo chamber: Loudest isn't right

Dave from Doncaster posts proudly: “Quoted £350 for a wedding, accepted instantly!”

Within minutes, the algorithm drowns Dave’s success:

“You’re having a laugh.”
“No chance around here.”
“£200 with uplighting, that’s what people want.”

And, inevitably, someone references ‘60 quid Sid’, spiralling the discussion into a rant about lowball pricing. Here’s the irony: three DJs near Dave are quietly booking gigs at £400+, but they’re too busy working to argue on Facebook. Algorithms amplify the...


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The full review can be found in Pro Mobile Issue 132, Pages 28-30.
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BY DAVID ABBOTT

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