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Inaugural Cassette Store Day Announced
For the cassette lovers out there (and the ones who pretend they’re too young to ‘properly’ remember them!) International Cassette Store Day will take place in September 2013.

The day has been created to celebrate the once much-loved piece of technology: "no longer the inadequate, younger sibling of vinyl and CD, the humble cassette has been making a resurgence," organisers say on their website. "International Cassette Store Day 2013 is a celebration of a physical product that is accessible, fun, cheap and still going strong in the turbulent current musical climate."

The event will see limited releases from Cassette Day organisers SEXBEAT, Kissabillity and Suplex Cassettes. Classic albums will also be reissued in this retro format by Transgressive (At The Drive-In, Pulled Apart By Horses), Bella Union (The Flaming Lips), Domino (The Pastels), 4AD (Deerhunter), Wichita Recordings (Hard Skin) and many more. Several of these artists still work with cassette, which is surprising considering only 604 cassette singles were bought in the UK last year according to the Official Charts Company, though this figure has actually trebled in comparison to the previous year.

The event will take place on September the 7th at London’s Rough Trade East with live DJ sets and performances. Other events have also been planned worldwide in Los Angeles, New York, Tokyo as well as other cities in Europe.

International Record Store Day, which was established in 2008, quickly became a key date for vinyl lovers around the world, and is usually the biggest record selling day of the year with 80 British shops offering more than 450 special releases last year. Once considered a ‘lost technology’, the record has now gained popularity once more, perhaps the humble cassette tape could do the same?

www.cassettestoreday.com



Published: 25 July 2013
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