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The music world has come together to launch the Music Matters campaign
A collective of people in the music industry, including artists, retailers, songwriters, labels and managers has formed to remind listeners of the significance and value of music and to educate consumers on how to identify legitimate music services.

Allowing the music to speak for itself, the campaign has commissioned a series of short animated films about inspirational artists who have dedicated their lives to music and contributed to our cultural landscape. The films, including the stories of artists such as Blind Willie Johnson, The Jam, John Martyn, Nick Cave, Sigur Ros, Kate Bush and the Fron Choir, will be carried on supporting artist and organisation websites, with further films scheduled for later in the year.

A Music Matters trust mark has been launched to help audiences to identify legitimate sources when looking for new music. Leading music retailers are displaying the trust mark and host the Music Matters films on their websites. The trust mark can be seen as the image accompanying this article.

The Music Matters campaign is being led by Niamh Byrne (Universal Music/formerly CMO Management – the managers of Blur and Gorillaz.) “For many people music is the single most important cultural element of their daily lives” said Byrne, “but as it becomes more available it can become invisible, disposable. Cutting through the debate about technology, transmission and consumption, we want to remind everyone why music matters.

Chris Morrison of CMO Management said “This is the right time for a campaign like Music Matters. Musicians need encouragement as they work out how to continue to make a living. We need to champion music in our lives and we need people to dedicate their lives to making it.”

Many big name retailers such as HMV, Amazon and iTunes have already been certified by the campaign and the organisers are hoping this will help consumers to make wiser choices about where they download from.

Published: 30 March 2010