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NEWS ARCHIVE
Erasure Launch New Album with PledgeMusic
Exciting news from the hit making duo Erasure, their new album - The Violet Flame - will be launched with a customised PledgeMusic pre-order and direct to fan exclusive campaign. The release date is set for the 22nd of September in the UK through the group’s label Mute. To entice fans, the duo will be offering advanced listening sessions for the new album at Mute HQ in London.

PledgeMusic brings artists and fans together to share in the experience of music as it happens. It is an investment platform that asks fans to help fund musical projects by pledging money in advance, the higher the pledge, the more extras they get. Malcolm Dunbar, MD and Co-founder of PledgeMusic UK, commented “PledgeMusic is honoured to be partnering with both Mute and Erasure. The Mute / Erasure project is an excellent addition to the growing body of pre-order campaigns and Direct-to-Fan exclusives that PledgeMusic have done recently with both independent and major labels.”

Recorded in New York and London and produced by Richard X, The Violet Flame follows 2013’s critically acclaimed Snow Globe, and is the band’s sixteenth studio album release. The first single from the 10-track album will be released in mid-July.

Michael Pagnotta, Erasure’s manager, said: “Erasure have a large and loyal fan base and we’re always trying to offer them the best content and value for their money, whether it is via our single remix packages, box sets, exclusive merchandise or concert experience. Our marketing partnership with PledgeMusic gave us the opportunity to do just that and to reach well beyond our fan base and expose the new album and tour to their members as well. We’re very pleased with The Violet Flame album and looking forward to offering new incentives as the project rolls out this summer and fall.”

The PledgeMusic campaign includes opportunities to acquire limited edition signed box sets, special merchandise and art prints. There is also a VIP ticket bundle, which features the album, premium ticket allocation and opportunities to meet Andy and Vince on The Violet Flame tour, running September through to December and visiting the US, Canada, UK and Europe.


www.erasure.info.com



Published: 14 June 2014
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