Ultimate & Ultimax Under New Ownership
The UKs leading manufacturer of ‘Ultimax’ DJ and lifestyle equipment stands, Ultimate Concepts, is under new ownership. Popular industry figure Andy Tain has now been joined by Marc Wilson as the 50% shareholders in the company.
Many in the disco industry will remember Marc from his time as Sales Manager at Citronic Pro Audio. Marc left Citronic in 2001 to pursue a career in broadcast as the Managing Director of Preco, the largest specialist distributor in the broadcast market. However, the lure back to Marc’s home territory of the disco world was proving too great!
Marc and Andy have always been good friends and kept in touch over the years, often discussing the idea of joining forces to push the Ultimax brand forward. Now the time is right. After a period of re-organisation, streamlining procedures and ensuring technical innovation, the time was right to bring the Ultimax brand to a wider market. “After taking over the whole of the Ultimax manufacturing business three and half years ago, we have invested in major new machinery, and carried out a total systemisation and rationalisation of the manufacturing process to the point where we are now ready to hyper gear our sales and support via our dealer network. I know of noone better positioned to do this than Marc. Having worked for Ultimate over a decade ago, we have constantly kept in touch. Getting Marc firmly on board was only possible once the manufacturing side was ready to accommodate higher sales. This increase in profile will benefit everyone who resells and uses the Ultimax brand.” comments Andy.
New Ultimate Director Marc is looking forward to the future, “Ultimax really is a fabulous product range, and a real credit to Andy. It is the finest quality available in the DJ market, and anyone that has dealt with Andy or Ulimate in the past will know that their customer service is second to none. Ultimax has largely been an undiscovered gem to many in the market. That is why I felt that joining with Andy we could let the market know about the many benefits of Ultimax and really take the brand forward.”