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ARTICLE
Can you increase the money you make?

Take time to think about your business. Brainstorm your ideas with others and take action to move your business forward. But also remember to focus on the value your business is bringing to others. As Guy Kawasaki said, “If you do make meaning, one of the natural consequences is that you’ll also make money.”

Firstly, review your costs

What about your subscriptions or advertising? Can you make better use of online advertising? Review utilities and other costs and see if efficiencies can be made.

Involve others who depend on your business by asking for their input

Do they feel part of your decisions? You will not get the best from them if they don’t. Make sure you communicate your ideas and get them on board.

Do you regularly track productivity?

How many hours do you and anyone else connected to your business work, and are you getting the most value from the hours you all put in?

The Krispy Kreme managers I train have weekly meetings to review their productivity across each area. Is this something you do in your business? If not, could you put this in place?

Are you open to opportunities?

One of my clients makes cakes and did very well during lockdown as she saw opportunities and took advantage of them. It is crucial to spot them, research whether they would work for your business, and act upon them. Don’t be one of those who sees the opportunities but doesn’t follow them up. Go for it!

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The full review can be found in Pro Mobile Issue 105, Pages 54-55.
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