The COVID-19 pandemic has really brought loss of income to light, especially now we are unlikely to work for some time yet, and this article was inspired by questions posted on various DJ groups on Facebook. I’m no business expert, but I have learned a few things over the space of my career and I hope that sharing these experiences can help you get through the difficult times we find ourselves in.
Before I delve into the current situation, let me take you back 12 years. I was working as Events Manager for an events company that supplied various inflatables as well as rodeo bulls, surf simulators and props. We mainly did corporate events; the kind where the company tells us they have four figures and more to spend on entertainment for their summer party - and that’s after they’ve spent a similar budget on their Christmas event! Seemingly, everything was going well for us. We were a professionally run business with plenty of work on. What could possibly go wrong?
Now, this was all before social media, when most of our work came from websites as well as good old-fashioned advertising. Back then, it took a huge amount of work to get a website to the top of Google. Well, we were up there and it was going well… until the website was hacked and we disappeared from Google overnight! This happened during the latter part of the year, so whilst December bookings were fairly busy, our normal, manic January failed to materialise (except for a couple of returning customers).
Nowadays this sort of thing is probably less likely to happen. But the point is this: it did happen and it signalled the beginning of the end for our company. I was faced with that crucial question: what would you do if you couldn’t work?
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The full review can be found in Pro Mobile Issue 105, Pages 38-39.