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ARTICLE
Well, I am seeing a lot of innovation and creativity in the DJ, speaking and event space right now, which is fabulous. I love seeing people being tested and forced to do things differently. I don’t only see this in relation to our work but to our relationships. I am now connecting more than ever with fellow DJs and speakers via Zoom. This has allowed me to focus on the business and personal relationships I have fostered over the years in a new and refreshing way.

When this year’s Mobile Beat show had to be cancelled at the last minute, the organisers had to pivot and do it virtually. It was a tough call to cancel the event, but it resulted in an excellent opportunity to virtually reach many more people from all over the world. More DJs were able to see the presentations and enjoy the education, which is still up online for free for a limited time, so check it out!

I personally had to pivot and do my presentation virtually for MBLV, which resulted in an amazing collaboration with two fellow DJs here in Utah. I went to my friend Jason Gibson’s home to set up a virtual studio on the heels of a 5.7 earthquake that morning. Brady Mac, another DJ, had the idea to bring in his Roland video mixer and send the feedback to the MBLV stream. We had three cameras, up-lighting, confidence monitors and audio all set up within two hours of my presentation. It was fabulous, and I have received amazing feedback. However, I do credit my success to Jason and Brady for their initiative and enthusiasm to set up the virtual studio. This couldn’t have happened without creativity and collaboration.

The postponement of the Pro Mobile Conference once again meant that we had to pivot. Unfortunately, I wasn’t able to be there in the UK in person. But I still wanted to give value to the delegates, as did my fellow Lead Keynote Speaker, Alan Berg. We both hosted virtual webinars exclusively for registered Conference delegates on the Monday when the event was originally scheduled to take place. Since then I have given multiple virtual presentations to past speaking clients with the goal of offering added value and to be of service.

So how can you be of service to clients who either had to postpone or cancel their events? One idea I got from Brian Buonassissi was to send a gift to my wedding couples on their original wedding date. I am also reaching out to fellow event professionals and offering to help them with LinkedIn training and running virtual webinars.

As a professional entertainer, our current circumstances have not allowed opportunities to work or perform live. My brain was practically short-circuiting with stir craziness when I noticed everyone around me experiencing something similar. An idea hit me. An idea that allowed people a mental escape and some therapeutic sunshine, all while remaining socially distant. I called this idea ‘Doorstep DJ Dance Parties - socially distanced without being socially distant’. My assistant and I collaborated to beta test this idea in her neighbourhood.
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The full review can be found in Pro Mobile Issue 101, Pages 46-47.
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