Do you ever find that potential customers are more interested in your price that anything else? Do you ever have people quoting examples of cheaper DJs to you to try and get you to lower your price? Do you ever look at your diary and think you don’t have enough bookings? Do you ever complete your tax return and think that you should have earned more?

If you’ve answered ‘YES’ to any of these questions, then this article really could help you double your business. It will definitely help if you can answer ‘YES’ to these two questions:

• Are you prepared to change your thinking?
• Are you prepared to change what you do?

Still with me? Still saying ‘YES’? Good. Let’s find out what this change is and what to do to make it work for you.


SO WHAT’S THE SIMPLE CHANGE?

If you are being asked the wrong questions (“how much?”) and you can’t get to talk about how you can help, how much value you offer and why the potential customer will be happier spending more on the right DJ, then... it’s time to change the conversation.

What does that mean? Change the questions being asked and maybe change the people who are asking you questions. Basically, make a big break from where you are and make things different! Easy to say? Yes, of course it is – but here is an 8 step action plan to help you change the conversation, get the right questions asked and create the chance to help your potential clients see the great value you offer.