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ARTICLE
These were eye-opening sessions, to say the least, and I want to share some of the findings with you in the hope that they encourage you to make your own website more accessible for all online audiences – and reap the business rewards of doing so. Firstly, I want to answer two questions.
What is web accessibility?
According to WC3, successful web accessibility means that "websites, tools, and technologies are designed and developed so that people with disabilities can use them." More specifically, web accessibility allows people with disabilities to:
perceive, understand, navigate, and interact with the web
contribute to the web
Why is it important to make your website accessible?
I don't believe any readers of Pro Mobile would purposefully exclude people with disabilities from their website. But if I'm being honest, making your site more user-friendly and accessible can take significant effort and time (and sometimes money), so businesses will find ways to justify not putting in the work.
In my opinion and experience, meeting accessibility needs is a powerful aspect of successful marketing. Good web accessibility goes hand in hand with good UX (user experience) design, and vice versa. The better the user experience, the more likely somebody is to buy a product or book a service. So why wouldn't you want to give your visitors a positive, enjoyable online experience?
Poor web accessibility loses you potential customers by alienating and driving away people with:
physical disabilities
auditory and speech disabilities
visual impairments
cognitive and neurological conditions, such as autism, dyslexia and epilepsy
temporary disabilities or impairments – for example, somebody with a broken arm or undergoing rehab after eye surgery
With an estimated 16 million disabled people in the UK (around 24% of the population, based on the 2021 census), that's a big chunk of the market you could be missing out on.
Smart, successful businesses like Amazon and Google put accessibility and user experience at the heart of their digital design processes. Albeit on a smaller scale, you should strive for the same.
Five tips for making your site more accessible for visually impaired users
1. Avoid poor colour contrast
Poor colour contrast can cause difficulties for a whole range of people, including...
To read the full article, you’ll need to have a physical copy of the magazine which you can sign up for here for 6 issues delivered to your door from just £16!
https://store.promobile.online/products/pro-mobile-magazine-6-issue-1-year-subscription
You’ll also get full interactive access to this and the last year of magazines via the Pro Mobile Magazine App which is available from both the Apple App Store and Android PlayStore
What is web accessibility?
According to WC3, successful web accessibility means that "websites, tools, and technologies are designed and developed so that people with disabilities can use them." More specifically, web accessibility allows people with disabilities to:
perceive, understand, navigate, and interact with the web
contribute to the web
Why is it important to make your website accessible?
I don't believe any readers of Pro Mobile would purposefully exclude people with disabilities from their website. But if I'm being honest, making your site more user-friendly and accessible can take significant effort and time (and sometimes money), so businesses will find ways to justify not putting in the work.
In my opinion and experience, meeting accessibility needs is a powerful aspect of successful marketing. Good web accessibility goes hand in hand with good UX (user experience) design, and vice versa. The better the user experience, the more likely somebody is to buy a product or book a service. So why wouldn't you want to give your visitors a positive, enjoyable online experience?
Poor web accessibility loses you potential customers by alienating and driving away people with:
physical disabilities
auditory and speech disabilities
visual impairments
cognitive and neurological conditions, such as autism, dyslexia and epilepsy
temporary disabilities or impairments – for example, somebody with a broken arm or undergoing rehab after eye surgery
With an estimated 16 million disabled people in the UK (around 24% of the population, based on the 2021 census), that's a big chunk of the market you could be missing out on.
Smart, successful businesses like Amazon and Google put accessibility and user experience at the heart of their digital design processes. Albeit on a smaller scale, you should strive for the same.
Five tips for making your site more accessible for visually impaired users
1. Avoid poor colour contrast
Poor colour contrast can cause difficulties for a whole range of people, including...
To read the full article, you’ll need to have a physical copy of the magazine which you can sign up for here for 6 issues delivered to your door from just £16!
https://store.promobile.online/products/pro-mobile-magazine-6-issue-1-year-subscription
You’ll also get full interactive access to this and the last year of magazines via the Pro Mobile Magazine App which is available from both the Apple App Store and Android PlayStore
The full review can be found in Pro Mobile Issue 126, Pages 52-56.
