Unlike many traditional marketing strategies, which focus on quick-wins, compound marketing is all about playing the long game. It’s about being patient and persistent, steadily building brand awareness and trust, and letting that snowball into huge results further down the line.

To best explain what we mean by ‘compound marketing’, as opposed to standard marketing, there’s a handy simple equation:

With a standard marketing strategy, you can expect: 1 + 1 = 2.

Using compound marketing, it’s more like: 2 x 2 = 4.

So, where do we begin?

Now if you’ve seen one of my presentations before you’ll know my favourite word is strategy.

There are two steps to an effective strategy: first you start with a plan, then it’s all about taking action. In most cases, it’s the first part that’s letting you down.

For many DJs and wedding business owners, their marketing strategy is pretty sporadic; posting on social media every now and then, trying out a wedding fair to see if it's any good, switching paid ads on and off depending on whether they can afford it that month or not, and flipping between all the different platforms like a scratch DJ on a crossfader. All the while keeping their fingers crossed that a new lead will land in their inbox from somewhere. But still, nothing. Or when you do get something, it’s just that family friend with a birthday coming up and they’re asking if you can play some music in exchange for a few beers.

Sound familiar? All of this can leave you feeling like all that time you spent on marketing was just a waste of energy. The problem with this ad-hoc approach is that it rarely yields the type of results that will grow your business, never mind the results that might make you feel positive and motivated. When it comes to growing your business, like with most things, consistency is key. To achieve consistent results, you need to apply consistent effort.

In my Stackable Strategies methodology, we focus on getting one strategy working before we move on to the next. This is a really important first step. If you constantly flip between different ideas, you won’t know which is or isn’t working. On top of that, you need to allow time for the results to come.

Trying one wedding fair or just running ads for a week won't get you the results you’re looking for; there aren’t any ‘golden bullets’ that get you instant results. Whichever strategy you use, it takes time and consistent effort.

Example: the tried and tested wedding fair

Picture this. You’ve booked a fair at a local wedding venue. You show up with a roller banner, some flyers, and maybe you go all out with the big rig.

You stand around all day chatting with couples and handing out your flyers. You’re feeling good because you spoke to so many people and handed out all of your flyers. The next day you stare at your inbox waiting for it to ping with eager enquiries, but crickets… and now you’re feeling like it’s time to hang up the headphones.

Does this mean wedding fairs are a waste of time and money?

There are more cost-effective ways to grow your wedding DJ business, but no, it doesn’t mean you shouldn’t attend wedding fairs. However, for the best chance of getting results, attending the wedding fair is only part one of a longer process. You need to look at the whole stack.

Let’s continue using our wedding fair example to explore the idea of a Stackable Strategy.

Attending the wedding fair creates the foundation of the stack, but if you want to create real results you need to follow up (part two) and have sales conversations (part three).

In an ideal world (and in the good ol’ days!) you could probably have skipped part two and got straight to selling during the fair. I’m not saying you can't do this now, but it’s not going to work for everyone and we’re talking about maximising our results.

At each stage of the stack, you just need to focus on how you can move someone to the next stage.

Stage 1: At the wedding fair

How do we maximise the amount of people we get into stage two?

Well, we need to collect their details. Ideally you...


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