With her infectious energy and wide-ranging musical knowledge, she has established herself as a prominent figure in the entertainment industry and has spun tracks for renowned brands such as Adidas, Fibre Lab, and Tottenham Hotspur Football Club as well as regularly playing at some of London's hottest venues, including Pergola, The Palm House, and Percy's Kensington.
Amy is also the resident DJ for Soca Wkndr in Portugal, and is the tour DJ for UK artist Kwengface, with whom she performed at the prestigious 'Here at the Outernet' event in London, entertaining a crowd of over 2000 people. As well as working on collaboration videos with Pioneer DJ, presenting and hosting events at Boxpark, running a networking party for the Female DJ Network, she is also the voice behind BBC 1xtra's Kenny Allstar Rap show, and co-hosts a radio show on Unity Xtra every Monday, alongside her talented co-stars Jada and Josh.
One of her most recent gigs was hosting the after-show party at PBX Europe after which Pro Mobile’s Editor, Peter Holding, got to spend time with her talking about her meteoric rise in the DJ world.
Q.What inspired you to become a DJ?
I've always been surrounded by DJs like my older cousins, one of whom helped me out at the start. In was my last year at University (I was studying fashion) and I had just kind of fallen out of love with it. I spoke to my cousin about the type of kit I would need, the basic things I needed to know, and I went out and bought what I needed for my new hobby.
It was a cool thing to do in my down time, but the timing was perfect because the first lockdown happened a couple of months after I bought my equipment. I suddenly had loads of free time to really delve into it.
I had a love of music already and my new hobby started to become a real passion. I think quite honestly, there are a lot of lockdown DJs as people actually had time to sit down and start learning.
Q. You mention passion for music. What are you inspired by?
Growing up, I was surrounded by a lot of soul, whilst in my my teenage years, I used to have MTV and 4Music on and was into Beyoncé, Jennifer Lopez as well as most R&B and hip hop. But I didn't mind what was being played on any channel. I used to flick through and find bands like Linkin Park, through my teenage years I understood that my love for music wasn't really limited to any genres. I just liked what made me feel good.
When it came to being a DJ, I literally didn't know what genre to tap into. I tried everything and I loved everything. And I took the time to understand different BPM's of different genres and stuff like that.
Q. How did you progress your DJ career?
I asked a lot of questions and like I mentioned, I have cousins who are also DJs, so there was a lot of texting during lockdown. They were constantly advising me.
When we came out of lockdown, I managed to find Keisha G who had her own studio and specialises in teaching women and young girls how to DJ.
It was actually just like an all-girls school. I went from learning from older males in my family to then learning Keisha G’s perspective who taught me how simple things could be.
She also taught us about what it’s like to be a woman in the industry and really gave me confidence and showed me a different perspective of what a DJ could be like.
Q. What was you first gig?
My first gig was at Crate in Walthamstow in 2021. It's pretty similar to what Box Park is. Keisha actually set it up for me and another girl named Chloe. We did a whole day of background music. Keisha told us, just go for it. Have fun. But I was so nervous. I was making mistakes, but had been practising the set so much.
So yeah a lot was going through my head then you know, they say the DJs never smiled that day, I didn't. I was so serious, but other than that it was great and Keisha reassured me that my mixing was clean.
Q. How did you then progress to getting more gigs?
It was a very slow process. I did have a lot of help from Keisha, and another guy named DJ Corey. They took me under their wing and gave me a lot of like warm up sets for gigs they were doing.
I also reached out to a few promoters. It wasn't as fast as I hoped it be, but it was pretty much normal, I was having a gig every two months or so.
I started to feel more confident and I had reached out to radio presenters and asked to do guest mixes. When I got to a full year I felt way more confident and was networking with a lot more people.
I then came across an agency called Genre Music, by then I had built a DJ CV, I sent it over to them and they were happy to put me in bars and restaurants.
Q. And this year you've done quite a bit of radio including BBC Radio 1Xtra?
Yes, I’ve been on that, as well as West Side Radio and No Signal radio with my guest mixes.
Q. And what we really noticed was your MC role at PBX Europe?
I started to add that when I had quit my job last year. I decided to DJ full-time, but also over the next two to three years I want to work towards being a presenter. I started to host alongside some of my bookings and build my confidence talking on a microphone. I see hosting is a first step and maybe jumping into radio as a progression, and I’d like to end up presenting on TV.
I’ve had to build my confidence and also learn what each crowd needs. Some audiences prefer shouting and a lot of talking, probably a younger crowd but with the crowd at PBX for example, it was like everyone was there to chat and to get to know people in the room.
So I didn't want to do too much talking. I went with more of a smooth talking approach, thanking everyone for attending and just letting them know what was going on.
Q. And you also run a female DJ network?
I do this with an amazing DJ named Fiona Hall who actually started it. She decided that she needed some support so asked me. In January we had an event at Box Park and between the two of us run a WhatsApp group chat which includes female DJs that we've met over the years. We share gigs and have built a wide female DJ support community.
We put the word out to ask anyone who is even thinking about DJing but hasn't really pursued it, and we do giveaways and competitions. We bring everyone together throughout the year, and regularly check in with everyone and of course share gigs.
I also hosted a Serato workshop with another one of the group, Chloe. We reached out to get girls involved, come down to the studio and learn some basics.
This is still very much a male dominated industry. Some of us go to line-ups where we’re the only female DJ on the roster. Occasionally though it's just an all-female line up and that gives us a few more DJs in the group.
Q. What barriers, if any, do you feel there are for females who want to be DJs?
I think, belief. When it comes to promoters, a lot of them don't believe in us, they don’t believe that we can do just as well as men, or think that we don't know what we're doing. Don't get me wrong, there are also good people out there but often people don’t believe we even know how to connect a controller. I've experienced men being very condescending and it's unnecessary.
But there are also some benefits to being female, There is quite a trend to having more female DJ's for branded events for example.
Q. What have been the best events you've worked at?
I've had a few good gigs, probably my favourite was my first international gig, in 2022. It was Soca Wkndr, I got very lucky and I had the prime time set, one of the best experiences I have had so far. I really love branded events and even managed to do the Adidas store. Plus, last May I managed to do the Tottenham Hotspur kit launch. (Let me know if you need a roadie for the next one of those! – Ed)
Q. You briefly touched on your ambitions for the future. Where are you aiming to be in five years?
I would love to do a boiler room set. I imagine myself presenting on TV and maybe have an international residency. I get to do work with two DJs, one called DJ Highly and another called Queen Face, it would be nice to go on tour with them.
The full review can be found in Pro Mobile Issue 122, Pages 64-68.