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Back in July, Zuckerberg’s company, Meta, launched a new social media platform called Threads, one that looks suspiciously similar to Twitter, prompting threats of legal action from the floundering company that Musk took over in 2022.

While it can be frustrating but somewhat entertaining to watch the likes of Musk and Zuckerberg battle it out, all this stuff does have real-world consequences for us as the end users. After all, hundreds of millions of people, including businesses, rely on Twitter – recently rebranded as ‘X’ by Musk – as part of their everyday life.

Speaking on a personal level, I find Twitter great for keeping up with news events and politics in real-time. I also follow some authors, musicians, and prominent figures in my sector, to keep up with their activities and read the content they share. On one occasion, I made the mistake of wading in on a debate and received a barrage of abuse back (safe to say, I didn’t make that mistake again). Twitter thrives on controversy, quick soundbites, and political tribalism, which can make it tricky to hold or find a nuanced discussion. I’m sure many of you have used Twitter for similar reasons and may have also experienced the sting of its more toxic side. That’s certainly one element I wouldn’t miss.

With the launch of Threads, Zuckerberg promises us a friendlier platform. A new home for all those dissatisfied tweeters; one that conveniently links with our Instagram accounts. After a successful first week (100 million users in the first five days), the media claimed the announcement was the death knell for Twitter. But now the dust has settled, the exodus of users from Twitter to Threads does not appear to have materialised, even if the former probably won’t enjoy the market share it once did.

Threads holds potential. But in its current form, it has its limitations and differences. For example, it's unlikely to be the place to go for breaking news, a role that Twitter will continue to play for the foreseeable future. The controversy and fiery debate we associate with Twitter may not be as prevalent, either.

The question now is whether you should dive in and embrace Threads, or wait and see how things play out? To help in this decision, let’s take a look at how Threads works and how you could use it to your advantage as a mobile DJ.

How Threads works

Threads is a text-based social media platform that encourages users to post short messages that anyone on the platform can reply to, fostering discussion and giving them a place to...

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The full review can be found in Pro Mobile Issue 121, Pages 44-48.


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