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ARTICLE
I'm not the only one who has rebranded, either. Alan Marshall and Dan Viggers have both recently done the same. Alan's was more subtle, switching from Alan Marshall Celebrations to Celebrations with Alan Marshall. Whereas Dan's was a huge change, from Dizzy D’s Discos to Smooth Sound - Professional Mobile Discos.
Choosing a business name is something that'll be personal to you, but it should reflect the brand you're trying to project to clients. In this respect, I agree with Pat Mulligan on the word ‘disco’ – I don't like it, so I wanted to avoid this. But equally I understand that you want to use the term that clients are using. It's an argument we have in my work at National Highways: yes, our gritters don't use grit anymore and the technical name is ‘winter service fleet’, but gritters are what the public knows them as and it's best to use the language your clients will understand.
What is a brand? It's a term we all use but don’t often think about. It goes beyond just your company name and logo. It extends to the tone and language we use. Many large companies have brand guidelines to explain how the logo should (and shouldn't) be used. Perhaps even a style guide to provide a consistent tone of voice. Perhaps these aren’t things that we as DJs need to produce, but it's worth thinking about. Everything should link back to the image you're trying to portray. If you want to portray a fun company, you might consider a font like Comic Sans and use bright colours. An elegant company would be more toned down, with a stylish font and more muted colours.
So why change? Part of my reason is that I had been running AP Events since I left school. Originally set up with my friend Paul, the brand made sense. With just me running the company, it made less sense.
The main reason was that I wanted to shift the perception of what my company is. I'm not an agency or corporate event company, I'm a solo DJ that specialises in weddings and parties. That said, I've retained the AP Events brand on a separate website in case I want to explore corporate events at a later stage. It also allows me to offer other services without them being linked to my wedding profile.
I wanted to set myself apart from the agencies and attract clients who were looking for a speciality DJ. I've nothing against agencies, they do a great job and I've picked up a fair amount of work from a few. Perhaps it's an unfair view, but my perception is that agencies are seen as a budget or easy option.
Customers can make quick assumptions about a company based on their perception of the...
To read the full article, you’ll need to have a physical copy of the magazine which you can sign up for here for 6 issues delivered to your door from just £16!
https://store.promobile.online/products/pro-mobile-magazine-6-issue-1-year-subscription
You’ll also get full interactive access to this and the last year of magazines via the Pro Mobile Magazine App which is available from both the Apple App Store and Android PlayStore
Choosing a business name is something that'll be personal to you, but it should reflect the brand you're trying to project to clients. In this respect, I agree with Pat Mulligan on the word ‘disco’ – I don't like it, so I wanted to avoid this. But equally I understand that you want to use the term that clients are using. It's an argument we have in my work at National Highways: yes, our gritters don't use grit anymore and the technical name is ‘winter service fleet’, but gritters are what the public knows them as and it's best to use the language your clients will understand.
What is a brand? It's a term we all use but don’t often think about. It goes beyond just your company name and logo. It extends to the tone and language we use. Many large companies have brand guidelines to explain how the logo should (and shouldn't) be used. Perhaps even a style guide to provide a consistent tone of voice. Perhaps these aren’t things that we as DJs need to produce, but it's worth thinking about. Everything should link back to the image you're trying to portray. If you want to portray a fun company, you might consider a font like Comic Sans and use bright colours. An elegant company would be more toned down, with a stylish font and more muted colours.
So why change? Part of my reason is that I had been running AP Events since I left school. Originally set up with my friend Paul, the brand made sense. With just me running the company, it made less sense.
The main reason was that I wanted to shift the perception of what my company is. I'm not an agency or corporate event company, I'm a solo DJ that specialises in weddings and parties. That said, I've retained the AP Events brand on a separate website in case I want to explore corporate events at a later stage. It also allows me to offer other services without them being linked to my wedding profile.
I wanted to set myself apart from the agencies and attract clients who were looking for a speciality DJ. I've nothing against agencies, they do a great job and I've picked up a fair amount of work from a few. Perhaps it's an unfair view, but my perception is that agencies are seen as a budget or easy option.
Customers can make quick assumptions about a company based on their perception of the...
To read the full article, you’ll need to have a physical copy of the magazine which you can sign up for here for 6 issues delivered to your door from just £16!
https://store.promobile.online/products/pro-mobile-magazine-6-issue-1-year-subscription
You’ll also get full interactive access to this and the last year of magazines via the Pro Mobile Magazine App which is available from both the Apple App Store and Android PlayStore
The full review can be found in Pro Mobile Issue 119, Pages 38-41.
