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ARTICLE
The concept of SEO (search engine optimisation) dates back to the late 1990s, when tech consultants were considering how to increase traffic to their clients’ websites. They realised that by optimising webpages for the words and phrases people were using on search engines, they could improve the quality and quantity of traffic, thereby making their clients more money.
In a nutshell: the more your page relates to what’s being searched for, the higher up the search results it appears, and the greater the chance of customers clicking through to your site.
Although this sub-strand of marketing is sometimes considered a dark art, companies like Google have worked hard to phase out the tricks that early SEO marketers used, like stuffing the text on the page with keywords or having hidden pages with the same keyword repeated hundreds of times.
These days, sites that use underhand tactics to boost their search ranking will be penalised. Google’s main goal has always been to match people with the content they’re looking for and SEO practices are constantly evolving to better meet that need while also ensuring users are given useful, engaging content. I wrote a piece about SEO in this magazine back in 2018 and while many of those points still ring true, there’s plenty more to consider four years down the line.
Not many small businesses – in fact, not that many big businesses – have the time or money to dedicate to search engine optimisation. Your website is live, its pages appear in the popular search engines, you’re getting a steady amount of traffic each year. Life is good.
What they don’t realise is that making some basic SEO improvements can be a quick and completely free way to increase traffic to your site, help customers find what they’re looking for, and secure more bookings for your DJ services.
I recommend this 8-step approach:
...
To read the full article, you’ll need to have a physical copy of the magazine which you can sign up for here for 6 issues delivered to your door from just £16!
https://store.promobile.online/products/pro-mobile-magazine-6-issue-1-year-subscription
You’ll also get full interactive access to this and the last year of magazines via the Pro Mobile Magazine App which is available from both the Apple App Store and Android PlayStore
In a nutshell: the more your page relates to what’s being searched for, the higher up the search results it appears, and the greater the chance of customers clicking through to your site.
Although this sub-strand of marketing is sometimes considered a dark art, companies like Google have worked hard to phase out the tricks that early SEO marketers used, like stuffing the text on the page with keywords or having hidden pages with the same keyword repeated hundreds of times.
These days, sites that use underhand tactics to boost their search ranking will be penalised. Google’s main goal has always been to match people with the content they’re looking for and SEO practices are constantly evolving to better meet that need while also ensuring users are given useful, engaging content. I wrote a piece about SEO in this magazine back in 2018 and while many of those points still ring true, there’s plenty more to consider four years down the line.
Not many small businesses – in fact, not that many big businesses – have the time or money to dedicate to search engine optimisation. Your website is live, its pages appear in the popular search engines, you’re getting a steady amount of traffic each year. Life is good.
What they don’t realise is that making some basic SEO improvements can be a quick and completely free way to increase traffic to your site, help customers find what they’re looking for, and secure more bookings for your DJ services.
I recommend this 8-step approach:
...
To read the full article, you’ll need to have a physical copy of the magazine which you can sign up for here for 6 issues delivered to your door from just £16!
https://store.promobile.online/products/pro-mobile-magazine-6-issue-1-year-subscription
You’ll also get full interactive access to this and the last year of magazines via the Pro Mobile Magazine App which is available from both the Apple App Store and Android PlayStore
The full review can be found in Pro Mobile Issue 115, Pages 54-59.
