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ARTICLE
Social media continues to be an ever-evolving beast, with innovative features introduced on existing networks, and new platforms launched on a regular basis. But while many of us are familiar with the likes of TikTok, Twitch and Clubhouse, we’re going to focus on the stalwart of the social media world; a company that continues to be at the forefront when it comes to marketing and business promotion.
Facebook is likely to have been most DJs’ first presence on social media, with many of you setting up a business page to promote your services and represent your brand (I may have even helped a few of you set up your pages, many moons ago!). But how well are you using your Facebook Page? And how often do you review it to make sure it’s up to date and to check you’re making good use of all the tools on offer?
Let’s strip it right back and go back to basics for a quick health check on your Facebook Business Page, so you can bring it bang up to date. It’ll also serve as a reminder of the Facebook services and features that can help promote your DJ business.
Throughout the article, I’ll refer to both the Mastermix Facebook Page and other DJ business pages to illustrate each point. If I direct you to a particular place on your page, I’ll be doing this in the desktop browser version of Facebook, rather than a mobile or tablet version. To make any changes to your page, you must be interacting as your business, not your personal profile – you can flick between the two in the top right corner of your page.
Several years ago, Facebook introduced page templates to give you the option to style your page in a way that best represents your business. This may have been rolled out or enhanced since you first set up your DJ business page, so it’s worth revisiting now.
Check you’re using the correct template by clicking ‘Settings’ then ‘Templates and Tabs’ in the left-hand column of your page. The most common templates are ‘Services’, ‘Shopping’, and ‘Business’, although you’ll see lots of other options when you click ‘Edit’ in this section.
Each template features different tabs, which include the standard features – About, Photos, Videos, etc. – as well as options tailored to the type of business, such as Events, Offers, Shop and Reviews. For most DJ businesses, I’d recommend you use the Services tab, but explore the options to see which work best for your business.
Even within a template, some tabs can be switched off if they’re not relevant, using the toggle on the ‘Templates’ page. You can also re-order your active tabs by dragging and dropping them using the six dots to the left of each one. This is useful, as your page only displays the first four tabs and the rest will appear in the ‘More’ dropdown.
If you’ve selected the 'Services’ template, now’s also the time to add your list of services. On your page, click the ‘Services’ tab and click ‘Add a service’. This is a really handy tool for DJs as it offers flexible fields for pricing, date, duration, extras. When you populate this section, it will appear as a list of services on your page.
Use this section to provide information about everything you offer, from your DJ sets to uplighting packages, dancefloor hire, magic mirrors, master of ceremony duties… you get the idea!
If you already have a ‘Services’ tab, check through it to make sure your prices and details are up to date. Several other tabs work in similar ways and may be useful for a DJ business, such as Events, Fundraisers, Guides.
It goes without saying that, as a DJ, customer feedback is vital for your business. Many DJs regularly share fantastic testimonials from clients as posts and stories, but if it’s actually posted on your page as a review or recommendation, it goes towards the overall star rating of your page.
This star rating is important as it appears in lots of different places on Facebook; most importantly when your page appears in search results, and at the top of your page itself.
Don’t be afraid to ask clients to share their feedback specifically as a Facebook review, especially if that’s how they connected with you in the first place. Send them a link to your reviews page to make it easier for them.
Also share your reviews in Facebook posts so more people can see them! You can do this by visiting your ‘Reviews tab’, then clicking ‘Share’ under any of the reviews.
As you have very little control over the content of your reviews, some companies opt to hide this tab, but it’s an invaluable business tool and gives potential future clients an insight into your level of service before they’ve even visited your page!
Grab a coffee and have a spin back through your page’s content. If a new follower is interested in your service, they won’t just see the latest post. In all likelihood they’ll browse back through your timeline and flick through your photos, maybe watch a few videos too. You might find that some of your posts aren’t relevant to your audience now.
Maybe you’ve shared an offer that’s expired, or some of your photos and videos are outdated. Check that any links you’ve shared previously aren’t broken, too.
Organise your photos into albums, so that it’s not just a mass of photo uploads, and create albums to showcase different aspects of your business. You can organise your albums by going to your ‘Photos’ tab, clicking on the three dots next to the photo description, and selecting ‘Move to another album’. Unfortunately, for some reason Facebook won’t allow you to move any photos out of your ‘Timeline Photos’ album, so take some time to scroll through and remove any old photos from there.
You may even want to re-upload them to another album, as this will generate a new Facebook post.To create a photo album, go to the ‘Photos’ tab and choose ‘Create Album’ 'rather than just posting photos on to your timeline.
Something that often gets overlooked by page managers is the ‘Pinned Post’ feature. From your timeline, you can select any post to be pinned at the top of your page so that it’s the first thing a visitor sees – but it’s easy to forget to update it! An ideal pinned post is either a visual that is a good representation of your services (maybe from a recent event you’ve performed at) or an informative post about your business. Make a habit of checking your pinned post every few months to make sure it’s not out of date.
A great way to expand your reach on Facebook is for other people to be talking about your page, and for you to be responding to them to create conversations.
You and your followers can quickly see what others have posted to your page, as well as all your page mentions and tags, in the ‘Community’ tab on your page.
Facebook is likely to have been most DJs’ first presence on social media, with many of you setting up a business page to promote your services and represent your brand (I may have even helped a few of you set up your pages, many moons ago!). But how well are you using your Facebook Page? And how often do you review it to make sure it’s up to date and to check you’re making good use of all the tools on offer?
Let’s strip it right back and go back to basics for a quick health check on your Facebook Business Page, so you can bring it bang up to date. It’ll also serve as a reminder of the Facebook services and features that can help promote your DJ business.
Throughout the article, I’ll refer to both the Mastermix Facebook Page and other DJ business pages to illustrate each point. If I direct you to a particular place on your page, I’ll be doing this in the desktop browser version of Facebook, rather than a mobile or tablet version. To make any changes to your page, you must be interacting as your business, not your personal profile – you can flick between the two in the top right corner of your page.
Page Templates
Several years ago, Facebook introduced page templates to give you the option to style your page in a way that best represents your business. This may have been rolled out or enhanced since you first set up your DJ business page, so it’s worth revisiting now.
Check you’re using the correct template by clicking ‘Settings’ then ‘Templates and Tabs’ in the left-hand column of your page. The most common templates are ‘Services’, ‘Shopping’, and ‘Business’, although you’ll see lots of other options when you click ‘Edit’ in this section.
Each template features different tabs, which include the standard features – About, Photos, Videos, etc. – as well as options tailored to the type of business, such as Events, Offers, Shop and Reviews. For most DJ businesses, I’d recommend you use the Services tab, but explore the options to see which work best for your business.
Even within a template, some tabs can be switched off if they’re not relevant, using the toggle on the ‘Templates’ page. You can also re-order your active tabs by dragging and dropping them using the six dots to the left of each one. This is useful, as your page only displays the first four tabs and the rest will appear in the ‘More’ dropdown.
Services
If you’ve selected the 'Services’ template, now’s also the time to add your list of services. On your page, click the ‘Services’ tab and click ‘Add a service’. This is a really handy tool for DJs as it offers flexible fields for pricing, date, duration, extras. When you populate this section, it will appear as a list of services on your page.
Use this section to provide information about everything you offer, from your DJ sets to uplighting packages, dancefloor hire, magic mirrors, master of ceremony duties… you get the idea!
If you already have a ‘Services’ tab, check through it to make sure your prices and details are up to date. Several other tabs work in similar ways and may be useful for a DJ business, such as Events, Fundraisers, Guides.
Reviews
It goes without saying that, as a DJ, customer feedback is vital for your business. Many DJs regularly share fantastic testimonials from clients as posts and stories, but if it’s actually posted on your page as a review or recommendation, it goes towards the overall star rating of your page.
This star rating is important as it appears in lots of different places on Facebook; most importantly when your page appears in search results, and at the top of your page itself.
Don’t be afraid to ask clients to share their feedback specifically as a Facebook review, especially if that’s how they connected with you in the first place. Send them a link to your reviews page to make it easier for them.
Also share your reviews in Facebook posts so more people can see them! You can do this by visiting your ‘Reviews tab’, then clicking ‘Share’ under any of the reviews.
As you have very little control over the content of your reviews, some companies opt to hide this tab, but it’s an invaluable business tool and gives potential future clients an insight into your level of service before they’ve even visited your page!
Timeline
Grab a coffee and have a spin back through your page’s content. If a new follower is interested in your service, they won’t just see the latest post. In all likelihood they’ll browse back through your timeline and flick through your photos, maybe watch a few videos too. You might find that some of your posts aren’t relevant to your audience now.
Maybe you’ve shared an offer that’s expired, or some of your photos and videos are outdated. Check that any links you’ve shared previously aren’t broken, too.
Organise your photos into albums, so that it’s not just a mass of photo uploads, and create albums to showcase different aspects of your business. You can organise your albums by going to your ‘Photos’ tab, clicking on the three dots next to the photo description, and selecting ‘Move to another album’. Unfortunately, for some reason Facebook won’t allow you to move any photos out of your ‘Timeline Photos’ album, so take some time to scroll through and remove any old photos from there.
You may even want to re-upload them to another album, as this will generate a new Facebook post.To create a photo album, go to the ‘Photos’ tab and choose ‘Create Album’ 'rather than just posting photos on to your timeline.
Something that often gets overlooked by page managers is the ‘Pinned Post’ feature. From your timeline, you can select any post to be pinned at the top of your page so that it’s the first thing a visitor sees – but it’s easy to forget to update it! An ideal pinned post is either a visual that is a good representation of your services (maybe from a recent event you’ve performed at) or an informative post about your business. Make a habit of checking your pinned post every few months to make sure it’s not out of date.
Community
A great way to expand your reach on Facebook is for other people to be talking about your page, and for you to be responding to them to create conversations.
You and your followers can quickly see what others have posted to your page, as well as all your page mentions and tags, in the ‘Community’ tab on your page.
The full review can be found in Pro Mobile Issue 112, Pages 26-30.
