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ARTICLE
Mastermix’s first release was a double vinyl album that featured a range of exclusive mixes that DJs could add to their sets. The company continued to grow in popularity and achieved world-wide success when Jive Bunny and the Mastermixers reached number one in 14 countries and become a global phenomenon.

The service went on to create exclusive mixes for the biggest broadcasters including BBC Radio One and Two, Capital Radio, Virgin Radio, Ministry Of Sound, Children In Need, and even a certain Manchester United, to name but a few. Fast forward 35 years and Mastermix continues to go from strength to strength with a music service for thousands of professional DJs across the UK and Europe, providing a wide range of music concepts for DJs of all types.

Meet The Mastermix Team:

Richard Lee: Mastermix Label Manager
Richard has been with Mastermix since 1999 and has occupied several positions including Sales Manager, Producer, Production Manager and Group Product Development Manager, before settling into his current position as Label Manager. Richard is a professional DJ who has performed almost every kind of DJ event there is to do, including mobile, wedding, radio, promotions, and stadium announcements. More recently, he has performed across the French Riviera at venues in Antibes, Monte Carlo, Saint Tropez, Cannes and Monaco. Richard has track-listed and produced hundreds of mixes, albums and DJ concepts and is very excited at the dawn of the new era that Mastermix is entering:

“After the awful period we have all had to endure it’s refreshing to see the energy within our industry rising. The team at Mastermix are working very hard to create even more exciting music concepts for our DJ members who have stuck by us throughout the pandemic. For that, we owe it to them to deliver a service that will help them push forward and offer unique DJ-only music solutions and more!”

Helen Lee: Mastermix Sales & Marketing Director
Helen is a director of The Music Factory Entertainment Group and brings her vast knowledge to Mastermix. She takes charge of sales and marketing as well as the unenviable task of controlling the egos and eccentricities of the wider team, but is relishing the role:

"As well as leading on all sales and marketing for the service, I have the challenge of being the linchpin between the creative and business sides of Mastermix, ensuring the production team are able to maximise their creativity without going over budget - always a fine balancing act!"

Alan Marshall: Mastermix Brand Ambassador
Alan is an award-winning wedding DJ who offers a wealth of knowledge and will be working closely with the team to ensure the right music concepts are created to support current market trends and the requirements of DJs everywhere.

Alan will also be involved in the curation of crates and playlists as well as being part of the Mastermix education team offering expert advice and support.

Working alongside Helen is Alison Hawke (Managing Director), Emma Naylor (Operations Manager), Rebecca Cawthorne and Sarah Parkin (Sales & Support), and Richard Wood (Technical Support Manager). They all play integral roles in maintaining the high quality of customer support and ensure the smooth running of all production, website and social media platforms. Andy Pickles has taken the role of Chairman of the Music Factory Entertainment group, offering support to the Mastermix team with his vast knowledge of the label, and the music industry in general.

Mastermix have also added several key industry figures to work alongside the team:

Pete Sherriff: Mastermix Creative Consultant
Pete is a larger-than-life DJ, broadcaster, host and presenter. He will be heading up the video content that will be added to the Mastermix website and social media platforms to offer even more knowledge and support to DJs, working with talented DJs and producers throughout Europe to create interviews and educational content. Pete is also heavily involved in the production of many of the label’s music releases, including the hugely popular Crates.

Dave Evans: Mastermix Creative Consultant
Dave is one of the un-sung heroes of Mastermix, working alongside Richard Lee to create some of the monthly content including DJ Beats, DJ Edits and Essential Hits, as well as playing an integral role in the quality control of all releases. His DJ CV includes mobile, wedding, club, bar, radio and stadium announcements.

Mastermix have also brought in several highly skilled DJs who will bring a wealth of knowledge and passion to the service:

Mr Dee, aka Daniel Wingmalm, is an international DJ from Sweden who has performed at a string of major venues and festivals across Scandinavia. He can be found on stage at arenas supporting some of the world’s biggest music acts and specialises in Euro, dance and 90s music.

Doctor Feelgood, aka Richard Bright, is an international DJ based in Ibiza who enjoys performing at pool parties during the day and at some of the island’s most famous clubs in the evening… it’s a tough life! Richard also performs at private parties across Europe and can be regularly found on stage playing 80s, 90s and 00s classics as part of the many retro weekenders he is invited to play.

Each DJ plays an important role in the growth of Mastermix and will feedback on music and DJ trends that are used to inform the label’s various DJ-only music ranges.

The production team consists of Mastermix favourites Jon Hitchen and Gary Gee alongside Paul Chambers and Justin Preston as the backbone of the production department, with additional production coming from a string of global producers who you will see more of throughout 2022.

Jon has been part of the production team since 2000, producing hundreds of mixes covering a wide range of music styles (there is nothing this guy cannot mix in the studio!). A favourite with Mastermix members for over 20 years, Gary uses his vast experience as a club, bar and mobile DJ to ensure the mixes and remixes he creates are perfect for DJ use.

Paul has enjoyed a long association with the Music Factory Entertainment Group that includes producing for Pure Energy, our fitness music service, and Tidy Trax, our hard house and dance music label, as well as several spells with Mastermix that saw him return in 2020 to create even more stunning mixes to add to his repertoire. Justin joined the production team after knocking on the door for a number of years and, once given his opportunity, he hasn’t looked back.

All are an integral part of the production line-up, working closely with the creative team to bring their ideas to life.

“This attention to detail is crucial in ensuring Mastermix has its finger on the pulse of music trends from around the world and provides the right content every month to its members” – Richard Lee

As well as adding to the team, Mastermix have also increased their music offering to include Crates, Sessions, Mastermix Collection and Essential Hits, all of which join the regular content including Issue, DJ Beats, DJ Edits, Grandmasters and Pro Disc (the latter of which is receiving a face-lift to offer subscribers even more new and forthcoming music than ever before).

The content is offered in both WAV and MP3 formats and includes DJ-friendly expletive-free versions. By carefully selecting the tracks they use and working closely with their members and creative consultants, Mastermix offer DJs the versions they need, taking the hard work out of managing their DJ music collections.

This is a pivotal time for the music, DJ and hospitality industries and Mastermix haven’t sat back waiting for things to return to normal. They have repositioned themselves within the DJ sector and are looking forward to supplying exclusive audio content and education to DJs of all kinds to help support the industry now, and for many years to come.

Mastermix - The Professional DJ Music Service
The full review can be found in Pro Mobile Issue 110, Pages 38-42.
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