You are on the Desktop website, Click here to go back to our mobile website
ARTICLE
With over a billion active monthly users, Instagram is no joke. Second only to Facebook when it comes to engagement, the platform has grown ridiculously quickly. It also delivered a big blow to rival platform Snapchat when, in 2016, it introduced Stories - a feature that encourages users not just to post the most exciting parts of their lives, but their everyday experiences too.
What’s great about Instagram is that despite its growth, it hasn’t changed all that much. The principle of sharing beautiful photos of positive things is still at the heart of Instagram, and that’s something its largely millennial user base really appreciates.
Of course, a visually led app like this is a dream come true for event organisers, DJs, entertainers and venues, especially those operating in the wedding industry. While planning their big day, brides and grooms love to see and bookmark pictures of venues, decor, dresses, flowers, and much more. This makes platforms like Instagram fertile ground for picking up potential new clients for your DJ, MC and hosting services. 70% of Instagram users are under 35, so it really is tailor-made for reaching engaged couples.
Some of those couples have even started creating bespoke hashtags specifically for their wedding, encouraging friends and family to use the hashtag right from the announcement of their engagement through to the hen/stag dos and wedding, and on into the honeymoon. A 2017 BBC article also claims that some couples hired a social media coordinator just for their wedding. Whether or not you think this is social media gone mad (it may well be), it’s pretty clear that in 2020 Instagram is the place to be for brides-to-be.
But doing Instagram wrong can be a big turn-off. This platform is different to the rest, favouring genuine content over adverts, rewarding style and simplicity, and - for the time being, at least - avoiding spam and hard sales. Plenty of companies out there fail to realise this. But those that do, those that get it right, will find boundless opportunity and a direct route to their target audience.
Whether you’re already on Instagram or you’re yet to take the plunge, I’ve put together a list of common mistakes that businesses make on Instagram and how you can avoid doing the same with your own DJ business.
1. YOU’RE USING TOO MANY (OR NOT ENOUGH) HASHTAGS
Hashtags are encouraged on Instagram, much as they are on Twitter. They’re important because
What’s great about Instagram is that despite its growth, it hasn’t changed all that much. The principle of sharing beautiful photos of positive things is still at the heart of Instagram, and that’s something its largely millennial user base really appreciates.
Of course, a visually led app like this is a dream come true for event organisers, DJs, entertainers and venues, especially those operating in the wedding industry. While planning their big day, brides and grooms love to see and bookmark pictures of venues, decor, dresses, flowers, and much more. This makes platforms like Instagram fertile ground for picking up potential new clients for your DJ, MC and hosting services. 70% of Instagram users are under 35, so it really is tailor-made for reaching engaged couples.
Some of those couples have even started creating bespoke hashtags specifically for their wedding, encouraging friends and family to use the hashtag right from the announcement of their engagement through to the hen/stag dos and wedding, and on into the honeymoon. A 2017 BBC article also claims that some couples hired a social media coordinator just for their wedding. Whether or not you think this is social media gone mad (it may well be), it’s pretty clear that in 2020 Instagram is the place to be for brides-to-be.
But doing Instagram wrong can be a big turn-off. This platform is different to the rest, favouring genuine content over adverts, rewarding style and simplicity, and - for the time being, at least - avoiding spam and hard sales. Plenty of companies out there fail to realise this. But those that do, those that get it right, will find boundless opportunity and a direct route to their target audience.
Whether you’re already on Instagram or you’re yet to take the plunge, I’ve put together a list of common mistakes that businesses make on Instagram and how you can avoid doing the same with your own DJ business.
1. YOU’RE USING TOO MANY (OR NOT ENOUGH) HASHTAGS
Hashtags are encouraged on Instagram, much as they are on Twitter. They’re important because
The full review can be found in Pro Mobile Issue 100, Pages 36-40.
