In light of the devastating coronavirus pandemic, many self-employed people across the UK have found themselves paralysed, unable to work or grow their business, and faced with the challenge of finding ways to ‘carry on’ under exceptional circumstances. So, for all the wrong reasons, there’s one thing many of us have lots of at the moment: time. And, with events cancelled, many readers of Pro Mobile will be turning their attention to the areas of their businesses they can focus on.
With this in mind, I thought it might be worth picking out some ‘digital housekeeping’ tasks. These are the things that always seem to get pushed to the bottom of the ‘to-do’ list; the ones we rarely find the time for when we're busy because they're not necessarily considered a priority. While often forgotten, these seemingly small tasks are actually incredibly important for the brand consistency and marketing of your business.
Keep reading for 10 digital marketing admin tasks that will help keep your social media feeds and website up-to-date, on-brand and effective for when the crisis is over.
1. Check your contact details
This is really important, because nothing looks more unprofessional than incorrect contact details. Check your website and social media channels. Are the contact details up to date? Or are you pointing people to old email addresses and phone numbers? You can also take this opportunity to review how professional your contact details look to outsiders - if you’re still using your personal Hotmail address from 2006 (mine is too embarrassing to mention) then it might be time to get yourself an email address that matches your web domain – i.e. yourname@yourDJbusiness.co.uk.
2. Update your profile picture
We’ve all been there - you have a meeting with a new client or colleague but when they arrive you barely recognise them. They look absolutely nothing like they do in their social media profile pic, press pack or website bio. Don’t be that person! Ultimately, clients want an accurate depiction of who you are and what you look like. After all, they’re going to know what you look like when you turn up to DJ their event, so why beat around the bush? You should also ensure that your headshot is consistent across all channels, though you may opt for something smarter for LinkedIn.
3. Utilise your About sections and cover images
One common mistake I see on social media is the poor use of About sections and cover images. Remember that these may be the first things potential clients see when they land on your profile, so you should use them to sell yourself and the services you provide.
The tendency is to bung any old information into the About section when we’re setting up our accounts, so go back and make sure you’ve included key details like your website and email address. You should also tell the user who you are and what you do, so they know how relevant your business is to their needs - on Instagram and Twitter try to include a couple of relevant hashtags, like #mobileDJ and #wedding.
You should also make sure your cover photo helps clients visualise what your services could do for them, so you can’t go wrong with a wide, high-quality photo showing guests having a great time at one of your events. Along with your profile pic, these elements form the ‘shop window’ of your business’s social media, so make sure they look professional and sell you in the best light possible.
4. Spruce up your LinkedIn profile
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The full review can be found in Pro Mobile Issue 101, Pages 54-56.