There are loads of talented wedding and party DJs out there with excellent plans for the events they work, whether it's making the first dance so special that the mother of the bride wells up; or ensuring that an eighteen-year-old has the coolest birthday ever. No matter what type of DJ you are, you know just how good your services can be. But do your potential clients know this?
If you scan the pages of Pro Mobile’s back issues, you'll find sound advice from a wide variety of DJs and industry figures on how best to market your services to potential clients. An organised, uncomplicated, clear website is important. So too is a coherent social media plan, whether you use Twitter, Facebook, Instagram... the list goes on. Also essential, even in the social-media age, are physical marketing materials such as business cards and flyers, both of which can be handed out or left on tables at events.
These are all perfectly viable methods for marketing your DJ services and reaching new clients. But in this article, I'd like to introduce you to two relatively new tools that can help you interact with, and receive bookings from, potential customers, especially brides and grooms. One of these tools is Pinterest – a social media platform you may be aware of already – and the other is Canva, an app that allows anyone to design their own marketing materials. Both are useful individually, but these tools are also linked in a number of ways. First, we'll look at them separately. Then explore how they can be used extremely efficiently together.
The full article can be found in Pro Mobile Issue 82, Pages 42-47.