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| 2009 Marketing
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It seems that it has now become almost impossible to turn on a radio, watch the TV news or read a paper without some mention of the 'Credit Crunch' or the looming recession. It's a tough time for anyone in business, mobile DJs included. This means that in order to maintain or grow a successful mobile DJ business we cannot rest on our laurels, but need to actively pursue clients. We need to be deliberate and also creative in our marketing endeavours and we need to be especially organised in carrying them out.
The beginning of a new year is always a good time to make plans and I'd like to encourage Pro Mobile readers to put together a marketing and promotions plan for the coming year. Not only that, but I'd like to encourage you to set aside a chunk of time from each of the coming twelve months to carry out the plan. To help get the creative juices flowing I've put together a collection of twelve marketing ideas, one for each month of the coming year. Some are specific to the time of year, while others can be carried out at any time. I'm not suggesting that you should adopt this as your promotional plan, but perhaps use a few of these ideas together with your own tried and tested advertising methods and new ideas to create a unique promotional strategy for your business.
One of the keys to successful marketing is to use a varied mixture of promotional activities. Any one of these ideas on its own is unlikely to be very effective, but a handful of them combined with a good website, good promotional material and of course a good service should allow you not only to weather these difficult times, but actually flourish through them.
January
January is a notoriously quiet time for DJs following the busy Christmas party season. While it may not be a busy month for gigs, January is the time when people start to look towards the year ahead and begin planning any celebrations that are on the horizon. To set yourself up for the year, it is important to spend the spare time created from a quiet gig schedule to concentrate on advertising your services to perspective clients. Why not consider sending a branded desk diary, calendar or wall planner to your key clients for corporate work or the banqueting managers at your regular venues. This is a great why of ensuring that your details are always in front of those people who are likely to regularly need to book a DJ throughout the year. Don't send these to everyone, but be selective and chose contacts who either already provide a lot of work for you or that you want to build a better relationship with. Send a personalised letter together with your gift thanking the client for their business over the previous year and letting them know that you are looking forward to working with them again this year.
February
Thanks to Valentine's Day, love is in the air in February, making it a perfect time to think about following up your Weddings from 2008. A great way to do this is by sending First Anniversary cards. While a couple will hopefully not require your services as a Wedding DJ again in the near future, they may have other celebrations on the horizon. It is also likely that last year's Wedding couples will have friends who are tying the knot in the future. By sending out an Anniversary card you will ensure that a couple have your contact details to hand when they are asked to recommend a DJ. Obviously you will need to send these cards out throughout the year as the Anniversary of each couple approaches, although there is nothing to stop you preparing them all in one go so that all you have to do is drop them in the post at the correct times throughout the year.
Written By James Humphrey |
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The full article can be found in Pro Mobile Issue 33, Pages 32 - 36 |
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Copyright EJ Media 2003 - 2010
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