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| Marketing for WeddingDJs Part 6
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Effective wedding marketing with a service-focus requires identifying the unique services, features, benefits, talents, skills and ideas that will set you apart from the rest of your competition.
It is vital that you know what sets your service apart when preparing to position yourself in the wedding entertainment marketplace. Some may say, "But I just bring speakers, a microphone and music … just like everybody else." If you market yourself just like every other Mobile DJ in your market and your marketing materials convey the same general selling points as the majority of DJs in your area, then your prospects will shop around for the cheapest price like they would with any other commodity.
So what sets you apart? What makes your services better or different compared to the majority of other services in your region?
It is very common for Wedding DJs to assume that we are all the same because, for the most part, we all do the same things. We all do a Grand Entrance for the Wedding Party, we all introduce the Toasts, we all announce the First Dance and we have all played the Birdie Song!
I've come to believe that as we achieve a certain level of professionalism in our service and in our performance the next logical step for attracting quality clients is differentiation. Once you have identified the things most Wedding DJs do that are the same, the next step is in finding ways to do those same things differently. It's not what we do, but how we do it that will set us apart.
Here are some tips for developing your unique service and performance attributes and for identifying them so you can market yourself based on the unique services that you already provide.
Written By Peter Merry |
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The full article can be found in Pro Mobile Issue 16, Pages 36-37 |
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Copyright EJ Media 2003 - 2010
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