Gemini, the well known DJ and Pro Audio equipment manufacturer, today announced the hiring of Jim Rockwell as their new Director of Marketing. Rockwell is a veteran manager with nearly 25 years experience, and he will helm the recently expanded marketing department as the company enters one of the busiest seasons in the industry.

Rockwell spent his early professional life in the marketing departments of major companies like Hasbro Toy, Sportcraft and Warner-Lambert. For the past twelve years he worked in the music industry for Latin Percussion, where he started as a Product Manager in 1998. Rockwell climbed the ladder at LP, being promoted to Marketing Manager in 2000, then Director of Marketing in 2003. For the past eight years, he was in charge of all marketing activities for both LP and Toca brands, until his recent move to Gemini.



Rockwell takes the reigns at Gemini during the crucial period leading up to the Winter NAMM show in LA. But he’s not intimidated by the tradeshows and product launches scattered throughout the coming months.



“I look forward to bringing my years of marketing experience to Gemini,” said Rockwell. “I’m confident I can add to the company’s grand history and innovative culture. We already have a great team in place and I’m excited to be a part of it.”